Imagine that you are in the traffic of a big city such as São Paulo, at 6 pm, with more than 3000 cars and 10 thousand people. Wouldn't it be much easier if you had someone to handle the movement and create solutions so that there would be no traffic jams and everyone could make their way back home smoothly and quickly?

Now imagine these 10,000 people on the internet, on different websites, interests, and paths, but do you want to reach a portion of this population for your company in the digital world? This is called online traffic. And, today, we'll show you how the traffic function helps attract these people to generate sales.

Generating traffic means capturing leads, building relationships, segmenting consumers, and gaining an audience. The function of the professionals responsible for your Marketing agency is to turn this audience of your social networks into leads and, later, into customers, increasing the reach of your brand and generating a financial return.

In order for this to happen, traffic can use different tools to drive content to the ideal persona:

1. Organic Traffic: This is when your website or social media appears in publishing tools without you having to invest in it


2. Paid Traffic: unlike the first one, this one requires an investment to boost your website's visibility and attract visitors


3. Social Traffic: is generated from social networks, promoting sales and returns directly from them

Traffic, especially in an agency, is one of the essential tools and functions for your company to have its brand increasingly consolidated and leveraged in the market and social media. Stay tuned for more information and tips on how to reach your goals with Sexto Andar!